Advertising Information – 2024 Waterfowl Festival

Partnership Opportunities

Thank you for your interest in becoming a partner of the Official 2024 Waterfowl Festival Guide. The Guide offers sponsors, businesses and organizations prominent exposure to our nearly 15,000 event visitors. Additionally, you’ll support our collective efforts for preserving waterfowl, wildlife and their habitat across the Delmarva Peninsula.

Since 1970, the Waterfowl Festival has captured the romance, excitement and heritage of waterfowl hunting in the Chesapeake Bay region. The Festival has become famous for its quality of exhibited artwork and its variety of wildfowl related activities — drawing visitors from across the country and around the world. For three days in early November, the town transforms into a welcoming destination for art lovers, sporting life enthusiasts and families.

Demographics

2023 Demographic Highlights Include:

Of the 14,000 people who attended the Festival, most traveled less than 100 miles from Easton. This provides an outstanding opportunity to create connections with visitors who can become repeat customers.

Almost 50% of Festival visitors came for the day, while 40% stayed at least one night. 68% of all attendees have visited Easton at least three times.

75% of Festival attendees were older than 45. This same 75% was split equally between men and women.

Nearly 2/3 of Festival attendees have a household income of $100K or more. Nearly 30% earn more than $150K annually.

99% of Festival visitors plan to visit Talbot County again.

In 2023, the WaterfowlFestival.org website was visited over 85,000 times.

Distribution

2024 Official Guide Distribution Facts:

The 2024 Waterfowl Festival Guide will be the only publication distributed throughout the event.
Every Festival attendee will receive a copy of the Guide at check-in.
The Guide will be distributed at select locations in and around Easton one week prior to the Festival.
A digital version of the Guide with applicable hyperlinks will appear on the Festival’s website indefinitely—providing partners additional exposure to its online visitors.

Ad Rates

Back Page (SOLD)
Rate Availability By Request

Inside Front Cover (SOLD)
Rate Availability By Request

Page 3 (SOLD)
Rate Availability By Request

Inside Back Cover (SOLD)
Rate Availability By Request

2-Page Spread Ad
$3,590

Full Page Ad
$1,995

Half Page Ad
$1,090

Quarter Page Ad
$595

Ad Sizes

Ad Specifications

Margins and Live Area

Allow ¼-inch margins between the live area and trim of full-page and spread ads. Please don’t place critical information outside the live area. For spread ads, allow ½ inch on each side of the gutter for binding. Clearly mark all ad materials with proper cropping instructions to avoid misinterpretation.

File Formats

Acceptable formats are TIF, EPS, or PDF. When sending a PDF, please make sure any color bars or crop, bleed or registration marks or color bars are not within the live or bleed area of the ad. Preferred format for camera-ready is PDF, 300 dpi, with embedded fonts.

Images

All images should be high-resolution (300 dpi) and included with all design documents.
We cannot accept web images that have been manipulated to a higher resolution.

Fonts

All fonts must be included with InDesign or Illustrator files. Include screen and printer fonts. We can’t guarantee legibility of reverse type that is smaller than 6 points.

Deadlines For Submitting Your Ad & Required Media

If you would like us to create your Official Waterfowl Guide ad, please email us at Info@CoastalStyleMag.com

SPACE RESERVATION DEADLINE
October 7, 2024

APPROVAL/ART SUBMISSION DEADLINE
October 14, 2024

OFFICIAL GUIDE DISTRIBUTION
Begins November 4, 2024

MEDIA REQUIREMENTS
A print-ready PDF

Questions about a 2024 Guide Partnership?

Please contact the Coastal Style team at Info@CoastalStyleMag.com

Interested in a Waterfowl Festival Sponsorship?

Please email Deena Kilmon at dkilmon@waterfowlfestival.org.